Every business needs a landing page.
It doesnโt matter whether youโre a founder, startup, businessowner, entrepreneur, or a coach.
You need a landing page page to :
๐ Selling your course.
๐ Creating a newsletter.
๐ Sellย your Saas product.
๐ Sell your idea, etc.
You need a landing page that converts visitors.
But after looking at 73 landing pages, I noticed that 95% are generic and weak.
I discovered they are terrible at:
๐ฉ Specificity.
๐ฉ Providing social proof.
๐ฉ Saying what they do.
As a direct response copywriter and marketer whoโs
worked on landing pages for Saas, coaches & e-commerce brandsโฆ
Iโve studied the components that every successful landing has.
And Iโll be giving them to you now.
4 tips to create a high-converting landing page:
๐ Use a headline that states specific value. Tell your reader
whatโs in it for them as soon as they arrive on your landing page
๐ Use the subheadline to tell how you product/service
will deliver the value you promised.
๐ Use a Call to Action that is value-based, not action-based.
โGet it nowโ vs โGet your dream body nowโ
๐ย Use Testimonials that shows credibility of your offer.
If you put all of this in place, you are on your
way to convert more visitors to paying clients.
NB: This doesnโt remove the process of doing your research.
Research is a must-do, if you want to write
an emotionally compelling copy thatโd grab the attention of your
your ideal prospect.. and get them to take action.
You have to research and know your audience in depth.
Plusโฆ
Itโd help you know how youโre helping your prospects overcome a problemโฆ and how to get their attention.
Knowing all these will help you craft a high conversion landingpage โ thatโd generate leads or revenue for your business.
Hope this helps.
