You must have seen countless posts about selling the benefits of your offer instead of its features.
But do you know how you can do that?
Remember, people buy based on emotions and justify their decisions with logic.
This means that if you want to increase conversions, your copy must appeal to your prospects’ emotions.
How?
Make your audience see the transformation your #product or #service will give them.
Features appeal to logic, while benefits appeal to emotions.
If you want to hook your prospects into your product/service, you need to convert your features into benefits for them.
And one way to do it is by asking yourself this question about a feature…
“And so what?”
For example
Features: “This phone has 4,000mah.”
And so what?
Benefits: “You’ll enjoy 15+ hours of streaming videos on YouTube, listening to your favorite songs, or chatting with your loved ones.”
Do you see the difference?
The benefits add flavor to the feature and make it more enticing for the prospect to consider buying it.
Your copy must be focused on your prospects’ satisfaction and happiness only.
Sell their desired expectations to them, and explain how your product will get them there.
Do this right, and you’ll see an increase in #sales or #subscriptions for your product or service.