The ROI of Email Marketing: Why it’s the smarter choice for business

Want to build a following that’s loyal and engaged? 

Look no further than email marketing. 

Learn how it can help increase your brand awareness and create a loyal following in today’s digital age.

In today’s digital age, building a loyal following is crucial for any business or brand that is looking to thrive long-term. 

But with so many social media platforms vying for attention, it can be difficult to know which to focus your efforts on. 

That’s why I’m here to tell you that email marketing is the secret weapon you need to create a loyal following and increase awareness for your brand or business.

The following are 11 fool-proof reasons you need email marketing for your business or brand:

  • Increased control: By moving an audience from social media to an email list, a coach, speaker, author, or business can have more control over the content they share and the way they communicate with their audience.
  • Better engagement: Email open and click-through rates tend to be higher than those of social media posts, which means a more engaged audience.
  • Direct communication: Email allows for direct communication with an audience, which can help build stronger relationships and foster trust.
  • Targeted marketing: Email lists can be segmented and targeted with specific messages, making marketing efforts more effective.
  • Owned audience: Building an email list means that the coach, speaker, author, or business owns the data and can communicate with the audience without relying on third-party platforms like social media.
  • Increased revenue: By having direct contact with their audience, businesses can increase revenue by promoting products, services, and events through email marketing.
  • Increased loyalty: Email subscribers tend to be more loyal and engaged than social media followers, as they have actively chosen to receive communication from the business.
  • Better deliverability: Email marketing ‌has a higher deliverability rate than social media, meaning that a greater percentage of messages will actually reach the intended audience.
  • More control over the customer journey: By moving an audience from social media to an email list, a coach, speaker, author, or business can control the customer journey, guiding potential customers from initial contact to purchase.
  • Better ROI: Email marketing has a higher return on investment than social media marketing, as it is ‌less expensive and more effective.
  • Increased brand awareness: Email allows businesses to promote their brand consistently and effectively, helping to increase brand awareness and create a loyal following.

Do you want to build a more personalized and profitable relationship with your new leads, followers, or prospects?

If yes, then you should add email marketing to your business today. Its ROI is massive.

If you want to increase your business growth, get a loyal customer base, and multiply your revenue with email marketing, I can help you.

Send me an email on officialsamuelefe@gmail.com, let’s discuss.

 

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