Advertising and selling are more focused on the product or service.
They talk about the:
📌 advantages,
📌 features,
📌 benefits,
📌 price,
📌 guarantees,
📌 bonuses,etc.
Advertising and selling are keys when you’re communicating with prospects who already know the type of product/service they’re looking for. (Most aware)
They give your prospects reasons why your offer is different from other products or services out there.
The communication is about the product/service.
All you say at this phase is to demonstrate why your prospects should choose yours over others. This is selling.
Meanwhile…..
Marketing is about the prospects.
Marketing is all about the prospect’s:
👉🏾 pain
👉🏾 situation
👉🏾 obstacles, and most importantly
👉🏾 what the prospects want to accomplish.
It’s about their challenges, and the transformation they seek.
Marketing focuses on showing your prospects how they can experience the desire they want – with your product or service.
If you do it correctly, marketing will create a strong demand for your product/service- before you even mention your offer.
You now know that advertising and selling are focused on the product/service – and showing your prospects why they should choose yours.
While marketing is focused on giving your prospects value that’d create a demand for your product/service.
Peter Drucker, One of the greatest management guru, gave a great summary when he said,
” The objective of marketing is to make selling superfluous, to make selling unnecessary.”
Marketing helps to convert your prospects’ desires for a result into a demand for your product or service.
While advertising and selling are focused on the demand that has already been there… then separating your products from others.
If you use all harmoniously, it’d turbocharge your #conversion rate, and give you more sales than you can handle.
