If you’re a businessowner, founder, startup or entrepreneur, you need to read this now.
Why?
Because it’d show you a simple strategy you can use to help your business generate more leads, increase your conversion, and multiply your revenue.
It’s so simple that you may overlook it, but, I’d advise you not to.
If you start leveraging it now, you’d record an increase in your business growth by the end of Q4, 2022.
Okay, let’s cut to the chase…
You can convert a cold prospect who never thought they need your product or service into a loyal and repeat customer IF you know how to approach them.
Whatever valuable product/service/saas you’re offering right to your b2b, b2c or dtc audience…
You should know that you’re only making sales from a small section ( problem aware – most aware) of your market which makes up just 40% of .
The 40% of prospects is what you and your competitors compete for – leaving a whopping 60% of Unaware prospects behind.
Here’s how you can tap into the goldmine of fresh prospects.
Pay attention to the unaware prospects.
They are unaware because they don’t know they have a challenge yet, and no one has brought it to their notice.
Let your business be the one that’d show them that they have a challenge.
How?
By educating them.
You don’t have to be pushy or salesy.
The thing is…
When a prospect isn’t informed on a subject/challenge, they won’t know they need a solution, they’d be uncertain, and prospects don’t buy in an uncertain state.
All you need to do is to educate and nurture them with valuable content that’d make them realise their challenge.
When they realise they have a challenge that needs urgent attention, they’d give you their money in exchange for the solution, without stress.
If you do it right, they’d join your list of loyal customers.
Rinse and repeat, and you’d keep on generating fresh leads from the untapped 60% of unaware prospects, while your competitors focus on the other 40%.
The best part is you can set-up a system that’d educate —> nurture and convert your disinterested prospects into loyal customers.
How?
By leveraging on the power of emailmarketing.
You can set a welcome sequence of 3 -7 emails that’d educate your disinterested prospects on the challenge they are unaware of.
Something like this…
Email 1: Welcome.
Email 2: Give them insight about their unaware challenge.
Email 3: Educate them on symptoms of the challenges they’re unaware of.
Email 4: Warn them on the possible consequences of the challenges if not resolved on time.
( by now they’d be thinking about solution)
Email 5: Introduce your product…
Email 6: State features… benefits… case studies or testimonials.
Email 7: Show them where to get it directly – or send them to your landing page.
You see?
Doesn’t have to be difficult.
If you need help with converting your cold leads to clients, I can help you –
Send me an email now officialsamuelefe@gmail.com.
