When it comes to business #growth and #conversion rate, the 3 core determinants are:
๐๐พ Website traffic
๐๐พ Offer
๐๐พ Copy
๐ก Website Traffic
What’s website traffic?
A website traffic is the volume of users that visits a website.
The volume of visitors that visits your sales page would increase or decrease the conversion rate.
To have a better ideaโฆ
Answer the following questions:
๐ How many people visit your business/sales page?
๐ Are they your ideal customer profile?
๐ Do you have the following:
– lead-magnet.
– #lead capture page.
– lead welcome – nurturing sequence.
– lead conversion strategy
– retarget sequence
Having the above strategies in place will help your business to convert more leads to paying clients.
P.S. to increase your conversion rate, send quality traffic to your business/sales page.
โ
Offer
Your offer is the value you’re giving to your target audience.
It could be a #product, #service, #idea, #saas, etc.
The quality of your offer would determine if your prospects would give you their money – or ignore your business.
Your offer needs to be irresistible – to your target audience.
It should seem like a steal to your prospects.
An irresistible offer means it’d be too good that your prospect would feel silly for not taking you up on it.
๐Bonus tip:
To increase your #conversion rate,the value of your offer
should be greater than the amount your prospect would pay for it.
โ Copy
The copy is the combination of words you use
to attract, communicate, connect with, and sell your offer to your prospects.
๐ฉBad copywriting focuses on your business/offer:
– Here’s my product/service
– Here’s what it does
– Here’s what’s so good about it
๐ Good copywriting is a communication that focuses on your prospect.
It should tell your prospects 4 things:
ยค Here’s your problem.
ยค Here’s the benefit of solving it.
ยค Here’s why what you’ve tried has failed.
ยค Here’s a product/service that will help you solve it.
Focus on your prospects.
Why?
It’s because people care about THEIR problems much more than YOUR products/services.
Make it about them.
To get their money, you need to make them feel comfortable with your business.
How?
You need to show them their problem first, before providing the solution( your offer) to them.
If you do it right, your product/service will become more interesting and appealing to them.
Make them see the amazing transformation they’d get after using your product/serviceโฆ
and they’d give you their money without objection.
Hope this helps you grow your business.