Do you run an email campaign, but you don’t get the desired conversion or engagement?
Have you been searching for a proven method to get the most from each of your emails? You are on the right page.
You know the time it takes to draft quality email content. And it is heartbreaking after researching much and writing emails that don’t give you the required results.
In this article, you will learn about tested email marketing strategies that would save you time and resources.
Table of content
– What is an email marketing strategy
– Importance of email marketing strategy
– Top 6 email marketing strategy
– Conclusion
What is an email marketing strategy?
It is a set of processes a marketer follows to reach the desired goal. The essence of this strategy is to engage customers and prospective clients and create brand awareness.
Before a strategy is adopted, it must have been tested alongside other strategies, and it performed best.
In every niche, there is competition. It is better to have a perfect plan to draft your emails for engagement.
Your content needs to be unique and very useful to your audience.
Importance of email marketing strategy
Email marketing is the most important factor when it comes to marketing.
Your marketing campaign would be useless if it doesn’t meet the needs of your potential clients.
More than 280 billion emails are sent daily.
This figure is expected to reach 333 billion daily emails by the end of 2021.
This implies that for you to have an edge over your competitors, you need to create rich content.
To know a good strategy, try out different campaign methods and watch the one that gets more conversions.
Right from time, email marketing has been one of the most successful ways for business communication, winning new clients over, and promoting brand awareness.
For every dollar spent on a campaign, it would generate over 40 dollars in return, if not more, when it gets to the right audience.
Email marketing strategy helps to maximize your time and resources to follow a given pattern that converts.
A good strategy would give you spare time to focus on other areas of your business.
Apart from giving you enough time and reducing costs, a good strategy also makes it easier to build a large customer base.
This is important because the leads that convert are already interested in your products or services. This way, you know the kind of content that suits them.
Top 6 email marketing strategy
The following are the top 6 email marketing strategies that have been tested and proved successful.
- Mail Personalization
- Brief subject lines
3. Time
4. Free content
5. Mail optimization for mobile devicesSamuelefe1…
6. Mail automation
Mail Personalization: Do not send an email with your prospect’s name attached. Using “ dear [clients name] ” is not advisable.
While it is cool to send personalized emails to prospects, adding their names to the mail may arouse some suspicion.
With the increased level of cybersecurity about “ identity theft, phishing, credit card fraud, adding a prospect’s name to mail may send the wrong signals to them.
It will be awkward if someone you don’t know sends you a random mail, with your name attached, right? That’s how it is with emails too. Build trust with your prospects first before getting that personal with them.
2. Short subject lines: A recent research carried out that the average attention span of readers is 8 seconds.
The human attention span reduced , This implies that you should use short and catchy subject lines.
It was discovered that short subject lines have a high rate of getting clicked.
A research carried out proved that short subject lines performed better.
The lesser the words, the higher the chances of open rate.
You should take time and come up with attention-grabbing headlines.
3. Time: This is one of the most valuable assets of every human. It is not refundable.
It is better to write your mail during the daytime and send it out to your prospects between 8 pm to midnight.
What is the essence of sending emails that has low chances of being opened?
Best time to send marketing emails – The research proved that mails sent from 8pm till midnight had a high open-rate.
However, time varies; it is most important to track the time that your audience may likely be free. This will make them open your mail faster.
It is also essential to send emails during weekends.
Most people are busy during weekdays, and they tend to check their emails on weekends; take advantage of that.
4. Free content: this effective strategy is overlooked by most email marketers, you should take advantage of it.
Consumers are attracted by quality content that are made available for free.
Once you have gained the trust of your clients with your quality content, you can pitch your products or services to them.
- Mail optimization for mobile devices: A research carried out by Mail optimization research states that 47% of emails opened in a particular month are done from mobile devices.
It is essential to create emails that can be viewed both on mobile devices and desktops. You should consider using a single column template. The font size and style should also be considered too.
6. Mail automation: this strategy helps you to program when you want your mail to be sent. It can be set to send a “welcome mail, order confirmation email, thank you email” after a specific action is taken. This strategy is also good at retargeting.
Conclusion
Email marketing still remains one of the best ways to create awareness for prospects and communicate with customers.
It is essential to send niche-targeted mails to your specific audience.
If you practice the above email marketing strategies, your prospects and customers will become more responsive to your emails.
Study a pattern that works and adopt it.
Observe your consumers’ behavior to enable you to know where to make adjustments for a better conversion rate.
As time passes by, different strategies become obsolete.
A strategy that worked a month or a year ago might not work again. You need to experiment with new methods to get a high open-rates, to increase your conversion.
