According to Yale University, the following are the 12 most powerful words in English language:
Money
Discovery
Save
Easy
New
Health
Love
You
Proven
Guaranteed
Results
Safety
Why are they considered powerful words?
It’s because they attract attention, and evoke strong emotions in readers.
Why does it matter?
Because people make #decisions based on emotions, and justify it with logic.
So, if you want to connect with your prospects, you need to connect with them on an #emotional level first.
Once you’re connected with them emotionally, that’s when you can:👉🏾 change their perspective.
👉🏾 influence them.
👉🏾 persuade them to take an action.
Hope this helps you in your marketing message for your #business.
