In his book ‘Start With Why’,ย Simon Sinekย said , “Customers don’t buy WHAT you do; they buy WHY you do it.
And… as a copywriter and marketer, I agree with him.
The ‘What’ is your offer: product, service, idea, etc.
The ‘Why’ are the benefits of your offer to your target audience.
It doesn’t matter whether you’re in the b2b, b2c, or dtc industry, the process is the same.
Every prospect/business wants to know WHAT your #product, #service, or idea would do for them.
When they see your offer, they’ll ask these questions:
๐ Will it 10x my lead-generation rate?
๐ Will this multiply my business revenue?
๐ Will it reduce my business cost of client acquisition – or cost of production?
๐ Is this offer suitable and sustainable for my business?
It’s your ability to answer the above questions
for your prospects that’d determine if they’d take an action or not.
Your prospects don’t want to regret spending their money on your offer.
You need to give them compelling reasons WHY they need your product or service.
If you do it right, you’d make more sales, get more subscription, and increase your profit without being salesy.
Here are 5 simple steps to increase your #conversion
๐ Tell your prospects their challenges, in depth.
๐ Make them understand that you know where it hurts them.
๐ Paint a vivid picture of their desired outcome.
๐ Give them your offer as the solution to their challenges.
๐ Ask for the sales.
Sales doesn’t have to be complicated.
